Lady in red, what have you said?

Childe Samantha to the BB final came.

A gum-chewing gamine in a red dress, asked by Davina, Sam had her chance in front of C4's millions to say what she had been doing since leaving the Big Brother house, and she said: "lots of modelling and getting men on a p*rn site."

Take a moment to leap to whatever conclusion those words suggest.

Many landed with the thought that Sam was appearing on the site herself, though the truth is very different. Even the "p*rn" part is questionable. Fortunately, everything else she's said about it has been clearer.

Sam wants to create a magazine for women that would would feature "naked men". She'd researched it as a student and thought the "new ladette" culture meant there was a gap in the market. She also describes it as like a lad's mag such as FHM, so perhaps the men wouldn't quite be naked after all. The website is a related idea, perhaps just an easier to produce version.

None of that would be clear to most of C4's viewers, unless she made it clear, so why say something so cryptic to the largest audience she's ever likely to get?

So far (early September), Sam's website is still the barest sketch of an idea, a single page of what appears to be hand-crafted HTML. Whether she will ever develop her idea beyond that remains unclear.