Born to be sold
All you hot shot, big buck
Sweet talking, side walking
Foot tapping, tail wagging
Back stabbing, money grabbing
Slaves of gold
I'm telling you, I don't need to be told
I cross my heart, rock my soul
Baby I was born to be sold
I was born to be sold
- Transvision Vamp
This is just a reminder (I need one somewhere) that television and radio are different from everything else in that the people who would normally be the customers - the viewers and listeners - don't pay. Instead, they're sold. Advertisers pay for access to the audience, which is why broadcasters care so much about audience demographics.
(Of course, newspapers and magazines do the same, but in a less pure form.)
Sweet talking, side walking
Foot tapping, tail wagging
Back stabbing, money grabbing
Slaves of gold
I'm telling you, I don't need to be told
I cross my heart, rock my soul
Baby I was born to be sold
I was born to be sold
- Transvision Vamp
This is just a reminder (I need one somewhere) that television and radio are different from everything else in that the people who would normally be the customers - the viewers and listeners - don't pay. Instead, they're sold. Advertisers pay for access to the audience, which is why broadcasters care so much about audience demographics.
(Of course, newspapers and magazines do the same, but in a less pure form.)
0 Comments:
Post a Comment
<< Home