Friday, September 09, 2005

Born to be sold

All you hot shot, big buck
Sweet talking, side walking
Foot tapping, tail wagging
Back stabbing, money grabbing
Slaves of gold
I'm telling you, I don't need to be told
I cross my heart, rock my soul
Baby I was born to be sold
I was born to be sold

- Transvision Vamp

This is just a reminder (I need one somewhere) that television and radio are different from everything else in that the people who would normally be the customers - the viewers and listeners - don't pay. Instead, they're sold. Advertisers pay for access to the audience, which is why broadcasters care so much about audience demographics.

(Of course, newspapers and magazines do the same, but in a less pure form.)

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